As one of the world leaders in the egaming sector, Amber Gaming has now entered the burgeoning esports space with the launch of a dedicated esports division.
Through its newly created division, Amber will be able to provide its products and services to organisations in the fast-evolving sector. Utilising its existing expertise in egaming, wealth protection, escrow and more, the firm will offer bespoke solutions to the esports industry, particularly for players, owners, organisers and start-ups.
As part of developing this new division, the company has appointed Chris Kissack as an Esports Specialist. Chris comes from a marketing and technological background and has previously led a number of substantial developments in both new and existing markets, including working with start-ups.
Chris Kissack said: “I am very excited to be joining Amber Gaming and working within an industry that I am incredibly passionate about. I look forward to entering this space as part of the Amber team and being able to draw upon its reputation in the egaming sector to create a comprehensive proposition for the developing esports landscape.
Ted Pepper, Managing Director, commented: “Esports is on the precipice of huge predicted growth and we believe now is the opportune time to enter this market. There is a huge opportunity to take our traditional services and decades of experience and apply them to this growing industry.
“We are delighted to have Chris on board, and his valuable insight will be a key component in this sector. Over the past ten years, SMP has built a reputation as being one of the world leaders in the eGaming arena and we look forward to joining the esports industry with the same level of quality and professionalism.”
Jade Zorab, Head of Corporate Development, added: “As a group, we are always striving to identify innovative opportunities and areas for business development, and esports certainly ticks those boxes.
We look forward to meeting other specialists and members of this dynamic and evolving industry and we welcome calls from those within the esports sector that would like to tap into our expertise and experience.”