SMP Egaming rebrands as Amber Gaming

04th May 2020

SMP Egaming, the gaming division of SMP Partners Limited, has today announced that it has rebranded to Amber Gaming, a stand-alone brand that will continue to work with online gambling companies around the world.

For more than ten years, the gaming division has provided compliance, licensing and staff training consultancy services to one of the world’s most exciting industries. Rebranding to Amber Gaming will provide the company with an incredible opportunity to carve out its own identity and forge ahead with its own plans for growth.

Amber Gaming will be spearheaded by a hugely talented senior management team, including Managing Director, Ted Pepper and Directors Jade Zorab, Matthew Robins and Karen Yates. They will continue to be supported by a team of experts that have a wealth of specialist knowledge and provide an unrivalled experience and expertise to operators, providers and other stakeholders from a network of offices around the world. The products and services offered by Amber Gaming will continue to fall into the core areas:

  • Licensing Consultancy, Compliance 365, ISO and GDPR Consultancy, Risk and AML Frameworks, Problem gambling and effectiveness reviews, ongoing advisory and support
  • Corporate Management and Administration, Bookkeeping and Accountancy
  • Training, through the Amber Gaming Compliance Academy

These products and services are offered by or available through the Amber Gaming group of companies to all online gambling organisations, from operators to platform providers, game developers and third-party service providers on a global basis irrespective of whether they are start-ups or large established organisations.

In addition to working with online gambling companies, Amber Gaming is also offering specialised corporate structuring, management and accounting services to the esports industry, following the hire of a dedicated industry specialist last year.

Ted Pepper, Managing Director of Amber Gaming, said, “I want to take this opportunity to thank the entire Amber Gaming team for their hard work and dedication to help get us to this pivotal moment. Amber Gaming has been born from their outstanding customer service, knowledge of the industry and their enthusiasm to make us the best possible business we can be. With this fantastic team behind us, I’m very confident that Amber Gaming is going to be a huge success and we look forward to working with our clients and partners to help them to set, meet and exceed standards across core aspects of their business, from licensing and ongoing compliance, full management and more.”

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