Amber Gaming Compliance Academy partners with Betfred to Launch New Digital Learning Platform

Amber Gaming Compliance Academy supports Betfred in launching Betfred Thrive

Amber Gaming Compliance Academy has partnered with Betfred to launch the operator’s new digital learning platform, Betfred Thrive, making a major milestone in a long-standing relationship and now have plans to scale across the Betfred Group.

Developed and powered by Amber Gaming, Betfred Thrive represents a complete transformation in how Betfred delivers learning, compliance training, onboarding, and professional development across its retail and digital operations. The launch follows months of collaboration, technical development, content enhancements, and extensive user testing conducted jointly by Betfred's Learning & Development team and Amber Gaming’s training, systems, and development specialists.

A Partnership Built on Growth and Shared Success

The relationship between Amber Gaming and Betfred spans more than seven years, gradually evolving from supporting a small user base to delivering a fully modernised and scalable learning ecosystem. Throughout this journey, Amber Gaming has provided regulatory courses, bespoke content and LMS management, all of which have contributed to Betfred’s ability to deliver high‑quality learning experiences across every department.

With the launch of Betfred Thrive, Betfred now has a single, future‑proof platform capable of supporting thousands of learners in the UK and beyond, designed to meet the diverse needs of both retail and digital teams.

Phil Cavanagh, Head of Learning and Development at Betfred said:

"We are delighted to have launched Thrive which consolidates all our training in one easily accessible user-friendly hub that houses hundreds of bite-sized modules, practical guides and interactive courses. This investment shows our continuing commitment to colleague development by making learning simple and engaging for everyone."

Luke Doherty, Director at Suntera Training (Amber Gaming Compliance Academy) said:

"The launch of Betfred Thrive marks a huge step forward in our partnership with Betfred. What began as a relatively small‑scale LMS deployment has grown into a fully bespoke, future‑ready learning ecosystem. We’re incredibly proud of the collaboration, transparency, and shared ambition that has brought us to this point, and we look forward to supporting Betfred’s continued investment in its people.”

Looking Ahead

With Betfred Thrive now successfully launched and the rollout expanding to thousands of Betfred employees, the focus will shift to continuous optimisation, fresh content creation, ongoing enhancements, and further collaboration to ensure the platform remains innovative, robust, and aligned with evolving organisational needs.

Learn More

If you're a prospective client interested in exploring how our LMS can support your organisation, whether for compliance training, onboarding, professional development, or enterprise‑wide learning delivery we’d be delighted to arrange a personalised demonstration.