Digital Marketing Specialist

Title

Digital Marketing Specialist

Location

Isle of Man

Career description

Do you live and breathe digital marketing? We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution with a core focus on the generation of new business leads.

Working with our Business Development team, you will have commercial responsibility for delivery of a lead pipeline and improving the lifetime value of existing customers. You will create, implement and execute digital marketing campaigns and a content marketing strategy, with a focus on optimising knowledge and awareness of our brand in the international marketplace to drive new business leads. You will also have the opportunity to:

  • Evaluate our end-to-end customer experience across multiple digital channels and touchpoints and identify opportunities to optimise user journeys;
  • Devise a marketing strategy for our digital assets and roadmap for delivery;
  • Identify trends and insights, and optimise spend and performance based on these learnings;
  • Utilise our HubSpot CRM system to its full potential in optimising the user experience and effectively communicating with our client and intermediary networks;
  • Design, build and maintain our social media presence to increased brand and product exposure, including copywriting for email, social media and LinkedIn channels;
  • Plan, execute and measure experiments and conversion tests;
  • Act as a key business touchpoint across our business development, legal, marketing and operational teams;
  • Measure, assess and report performance of all digital marketing campaigns to provide key insights and takeaways; and
  • Evaluate emerging technologies and provide thought leadership to stakeholders for adoption and implementation where appropriate.

Culture is everything to us and to achieve success, you will be creative, enthusiastic and practical. You will have proven working experience in multi-channel digital marketing with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. The following attributes would also be advantageous:

  • Degree/qualification in marketing or a related field;
  • Strong analytical skills and data-driven thinking;
  • Experience in optimising landing pages and user funnels and conducting A/B and multivariate experiments;
  • Solid knowledge of website analytics and ad serving tools, with experience in setting up and optimising Google AdWords campaigns;
  • Have a good working knowledge of LinkedIn and HubSpot would be a bonus;
  • Excellent attention to detail; and
  • Be up to date with the latest trends and best practices in online marketing and measurement.

You will be working as part of an experienced and dedicated team who possess a wide variety of skills in this sector. You will collaborate with various internal departments across the business, so you will have the opportunity to both educate and be educated on a range of best practices. This is an excellent opportunity to learn as you grow and develop your marketing skillset in a variety of new areas as we continue to enhance our extensive client portfolio.

Our Isle of Man office 

Our Isle of Man office is located in Clinch’s House on North Quay in Douglas, providing easy access to the town centre where you will find a large choice of eateries and restaurants to enjoy with your department at lunch or after work. We’re also well-known for our charitable contributions and annual parties, so it’s not just work you can get excited about.

Meet the team

Meet the team who you will be working with if you are successful in your application.

Jade Zorab - Director

Jade is one of our Directors and she is responsible for business development and strategy in the areas of gaming, ecommerce, and training.

Rebecca Forrest - Business Development Executive

Becky is part of our business development team and she is responsible for developing and maintaining relationships with new and existing clients across multiple jurisdictions.

Shaun Parmar - Business Development Manager

Shaun is part of our business development team in Malta and he is responsible for building and maintaining long-term relationships with both prospects and clients on our Compliance Academy.